Your branding and business logo design is the face of your business, and as such you need to ensure that you work with reputable logo designers. You don’t need to be a designer yourself but by understanding the fundamentals of good logo design you can know how to evaluate your own logo designs and have confidence working with your logo designer. Here are the four fundamentals of great logo design.
Trusted by over 500 businesses, we are one of South Africa’s leading business logo design companies. Our reputation has been built on delivering quality logo designs at affordable prices with exceptional service. We have clients South Africa wide and a talented, experienced team of in-house logo designers who will work with you to create a great logo that works for your business. We have a good understanding of business concepts and branding imagery to create an impactful corporate identity. With unlimited design revisions, where we design until you are 100% happy, exceptional customer service and all our designers being in house, it means you can know your logo will be in safe hands.
Our philosophy is, that the vision and idea of a brand starts with the founders, because ultimately it’s going to be their personal preferences, narrative and ideas that drive the brand forward. But where Business Logo Design Firms like us can be helpful, is in making the brand come to life in a visual way by taking your vision and ideas and building a world around them.
Here are some things to consider:
NEW STARTUP COMPANIES
No doubt, the company or product logo with it’s color palette [BRAND] is the most important single item any new startup company needs to address. But sadly it is often set aside until later. The reasoning is, “well…if our business really takes off, then we’ll put the effort in doing something nice”. Then they’ll proceed by creating something in house as an interim solution. This is BIG Mistake!
We can’t stress enough that putting your best foot forward in the beginning is so important. You will be using this artwork for a long time in a variety of ways. So down the road, when you decide to do something “NICE” and professional and begin to use that new artwork, it’s a huge disconnect from all what you have done in the past. It usually sends mixed messages, confuses your clients and fails to leverage all your prior efforts. So…doing it right from the beginning is the best solution! Establishing your Business Identity and [BRAND] professionally from the start—which again, is your logo and company colors— is VERY IMPORTANT.
Perhaps, you’re an established company and your logo or identity needs a face lift. We have a lot of experience in this area too. We are well versed in helping companies make the transition from the look they have spent years to establish and move to a more progressive, up-to-date image, without losing the foundation they have built.